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Privacy
Policy

A cartoon cloud with white and light blue colors.
A cartoon cloud with white and light blue colors.
Illustration of a white cloud with a light blue shadow underneath.
Illustration of a white cloud with a light blue shadow underneath.
Illustration of a fluffy white cloud with a light blue shadow underneath.

Updated Privacy Policy

Santa’s Wonderland Privacy Policy
Effective Date: 01/07/2026
Version: V1

1. About This Privacy Policy

Santa’s Wonderland respects privacy and is committed to protecting personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

This Privacy Policy explains how Santa’s Wonderland collects, holds, uses and discloses personal information.

For the purposes of this Privacy Policy, Santa’s Wonderland, we, us and our means:

  1. Santas Wonderland Pty Ltd ACN 619 974 515 as trustee for Santas Wonderland Trust ABN 81 691 394 756;

  2. Amusement Services Australia Pty Ltd ACN 619 977 392 as trustee for Amusement Services Australia Trust ABN 15 253 757 939.

2. Contact Details

Privacy enquiries, access or correction requests, and privacy complaints may be directed to:
Santa’s Wonderland
Email: service@santaswonderland.com.au
Telephone: (08) 7100 1416

Privacy Officer / Complaints Officer: 

3. Meaning of Personal Information and Sensitive Information

Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not and whether recorded in a material form or not.

Sensitive information includes health information and information about a person’s disability, medical condition, accessibility requirements, racial or ethnic origin, religious beliefs, sexual orientation, criminal record or biometric information.

Santa’s Wonderland will only collect sensitive information where it is reasonably necessary for one or more of its functions or activities and the individual has consented, unless collection is otherwise permitted or required by law.

4. Personal Information We Collect

Santa’s Wonderland may collect personal information including:

  1. name;

  2. telephone number;

  3. email address;

  4. postal address;

  5. billing, payment and ticketing information;

  6. booking and attendance details;

  7. customer service enquiries and feedback;

  8. survey, promotion or competition responses;

  9. accessibility requirements, disability-related information, health information or medical information where relevant to safety, access or participation;

  10. images, video recordings, CCTV footage and audio recordings;

  11. website usage information, including browser type, operating system, referring website and cookie information; and

  12. any other information provided to Santa’s Wonderland in connection with its services, events, website or customer support.

5. How We Collect Personal Information

Santa’s Wonderland may collect personal information:

  1. directly from an individual;

  2. through the Santa’s Wonderland website;

  3. through ticketing, booking, payment or registration platforms;

  4. when an individual attends an event;

  5. when an individual contacts customer support;

  6. when an individual provides feedback, enters a promotion, completes a survey or subscribes to communications;

  7. through CCTV, photography, videography and event recording;

  8. from authorised representatives, parents, guardians, carers or support persons; and

  9. from third parties, including ticketing providers, payment processors, event partners, insurers, professional advisers, suppliers and service providers.

Where Santa’s Wonderland receives personal information from a third party, it will handle that information in accordance with this Privacy Policy.

6. Why We Collect, Use and Disclose Personal Information

Santa’s Wonderland may collect, use and disclose personal information for the following purposes:

  1. providing tickets, products, services, events and customer support;

  2. processing bookings, payments, refunds and ticketing arrangements;

  3. managing entry, attendance, crowd safety and event operations;

  4. responding to enquiries, complaints, feedback and accessibility requests;

  5. assessing and implementing reasonable adjustments where practicable;

  6. communicating operational, safety, ticketing and event information;

  7. improving products, services, events and website functionality;

  8. conducting competitions, surveys, promotions and marketing activities;

  9. maintaining safety, security, incident response and emergency management;

  10. preventing fraud, unlawful activity, misconduct or misuse of services;

  11. managing legal claims, insurance, risk, compliance and audit requirements;

  12. complying with laws, regulations, court orders, subpoenas, warrants and lawful requests by regulators or law enforcement agencies; and

  13. protecting the rights, property, safety and legal interests of Santa’s Wonderland, its patrons, employees, contractors and third parties.

7. Sensitive Information, Health Information and Accessibility Information

Santa’s Wonderland may collect sensitive information, including health information, disability-related information, accessibility needs and medical information, where this is reasonably necessary to:

  1. respond to accessibility requests;

  2. assess whether a patron can safely participate in an Attraction;

  3. provide reasonable adjustments where practicable;

  4. manage safety, first aid, incident response or emergency situations;

  5. comply with legal obligations; or

  6. manage insurance, risk or legal claims.

Santa’s Wonderland will seek consent before collecting sensitive information unless an exception applies under law, including where collection is necessary to lessen or prevent a serious threat to life, health or safety.

8. Photography, CCTV, Video and Audio Recordings

Images, video recordings, CCTV footage and audio recordings may constitute personal information.

Santa’s Wonderland may collect, use and disclose photographs, video footage, CCTV footage and recordings for:

  1. safety and security;

  2. incident response and investigation;

  3. crowd management;

  4. event operations;

  5. insurance and legal purposes;

  6. customer service and complaint handling;

  7. promotional, advertising, marketing and social media purposes, where notified or consented to as applicable; and

  8. any other purpose permitted by law.

CCTV and security recordings may be collected without separate consent where reasonably necessary for safety, security, operational or legal purposes.

9. Direct Marketing

Santa’s Wonderland may use personal information to provide information about products, services, events, promotions and opportunities that may be of interest.

Santa’s Wonderland will only communicate by email, SMS or in-app message for marketing purposes where permitted by law, including where the individual has provided consent or where otherwise permitted under applicable legislation.

Each commercial electronic message sent by Santa’s Wonderland will include:

  1. clear sender identification; and

  2. a functional unsubscribe facility.

Individuals may opt out of marketing communications at any time by using the unsubscribe facility in the communication or by contacting Santa’s Wonderland.

Santa’s Wonderland may still send non-promotional messages, including transactional messages about orders, bookings, ticketing, payment details, session reminders, operational notices, safety updates and information relevant to a purchase or attendance.

10. Disclosure of Personal Information

Santa’s Wonderland may disclose personal information to:

  1. employees, officers, contractors and related entities;

  2. ticketing, booking and payment providers;

  3. event operators, ride operators, amusement providers and venue providers;

  4. customer service, IT, website hosting, marketing and communications service providers;

  5. insurers, brokers, legal advisers, accountants and professional advisers;

  6. security, medical, emergency response and first aid providers;

  7. government agencies, regulators and law enforcement bodies;

  8. courts, tribunals and dispute resolution bodies;

  9. prospective purchasers or transferees of a business or assets, subject to confidentiality arrangements where appropriate; and

  10. other third parties where required or permitted by law.

11. Overseas Disclosure

Personal information may be stored, processed or disclosed outside Australia where Santa’s Wonderland uses service providers or technology platforms located overseas.

Santa’s Wonderland will take reasonable steps in accordance with the Australian Privacy Principles before disclosing personal information overseas.

12. Security of Personal Information

Santa’s Wonderland will take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Security measures may include physical, electronic and managerial safeguards, access controls, secure storage systems, staff procedures and service provider controls.

The transmission of information over the internet carries inherent risks. Santa’s Wonderland cannot guarantee the security of information transmitted online, but will take reasonable steps to protect information it receives.

13. Retention and Destruction of Personal Information

Santa’s Wonderland will retain personal information only for as long as reasonably required for the purposes for which it was collected, including legal, operational, insurance, accounting, audit and compliance purposes.

When personal information is no longer required, Santa’s Wonderland will take reasonable steps to destroy or de-identify it, where lawful and practicable.

14. Access to and Correction of Personal Information

Individuals may request access to personal information held by Santa’s Wonderland.

Individuals may also request correction of personal information if they consider it to be inaccurate, out of date, incomplete, irrelevant or misleading.

Requests should be sent to:

Privacy Officer
Santa’s Wonderland
Email: service@santaswonderland.com.au
Telephone: (08) 7100 1416

Santa’s Wonderland may refuse access or correction in circumstances permitted by the Privacy Act 1988 (Cth). If access or correction is refused, Santa’s Wonderland will provide written reasons where required by law.

Santa’s Wonderland will not charge a fee to make an access request but may charge a reasonable fee for giving access where permitted by law.

15. Privacy Complaints

Privacy complaints should be made in writing to:

Privacy Officer
Santa’s Wonderland
Email: service@santaswonderland.com.au
Telephone: (08) 7100 1416

Santa’s Wonderland will take privacy complaints seriously and will endeavour to respond within 30 days after receiving the complaint.

16. Website

16.1 Website Analytics

When a person visits the Santa’s Wonderland website at https://santaswonderland.com.au/, Santa’s Wonderland may collect information such as browser type, operating system, pages viewed, time spent on the website and the website visited immediately before accessing the Santa’s Wonderland website.

This information may be used in an aggregated or de-identified manner to analyse website usage and improve services.

16.2 Cookies

Santa’s Wonderland may use cookies on its website. Cookies are small files used by websites to identify returning visitors and store information about website use.

Most web browsers automatically accept cookies. Users may reject cookies by changing browser settings, although this may affect website functionality.

Cookies may be used to analyse website traffic, improve website visitor experience and serve relevant advertising through third-party services such as Google Ads or similar platforms.

16.3 Third-Party Websites

The Santa’s Wonderland website may contain links to websites not owned or controlled by Santa’s Wonderland. Those links are provided for convenience only and do not constitute sponsorship, endorsement or approval.

Santa’s Wonderland is not responsible for the privacy practices of third-party websites.

17. Changes to This Privacy Policy

Santa’s Wonderland may amend this Privacy Policy from time to time. Updated versions will take effect when published on the Santa’s Wonderland website or otherwise notified.